4 ways to implement corporate social responsibility programmes effectively

The concept of “corporate social responsibility” (CSR) is starting to emerge in China, with privately-owned multinationals and state-owned enterprises increasingly engaging in philanthropy and volunteerism, which includes everything from organizing clean-up drives to educating the underprivileged children. The Sichuan earthquake in 2008 also sparked a significant change in Chinese CSR, during which time an unprecedented …

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